Artful Persuasion: How to Command Attention, Change Minds, and Influence People Harry Mills

ISBN:

Published: April 11th 2000

Kindle Edition

320 pages


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Artful Persuasion: How to Command Attention, Change Minds, and Influence People  by  Harry Mills

Artful Persuasion: How to Command Attention, Change Minds, and Influence People by Harry Mills
April 11th 2000 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 320 pages | ISBN: | 5.68 Mb

Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.Theres really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the bestMoreFresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.Theres really nothing mysterious about getting people to change their minds.

No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say yes.Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyones disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments logic and rightness * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from no to yes.



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